What Is Keyword Intent and How Does It Impact Your Conversion Rate?

For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm aside, I get it. As a business owner, guarantees like… Read more › Post Views: 84

Alas, we probably will. Recurring scams, hustles and deceptions work because we’re eager to be fooled by them. Vaporware, false deadlines, fake budgets, unrealistic promises and straight out con jobs persist because at some level, we demand them. Divisive arguments, mob enthusiasm and simple lies work surprising well. False hope delivers a benefit in the…

There are very few activities that are fully reversible. Ice sculpture might be one of them. Once the ice melts, all the effort and information is lost, and refreezing lets you begin again with a new, fresh block of ice. Of course, it’s not completely gone. The thing you made remains in your memory, and…

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that…

It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem,…

Your brand’s content should be more than an information resource. It should be a path to further exploration and “best next” experiences. To achieve that goal, try organizing your content based on intent, authority, internal context, and external context. Here’s how. Post Views: 20