What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change. The four Ps of marketing are still foundational today. Those who studied marketing in…
Unlock the potential of generative AI for SEO and content success with Alisa Scharf. Post Views: 176
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when…
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a…
I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox. I also know a lot about avoiding spam trigger words and filters. Though avoiding trigger…
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone. And I’ve got even better news: Spotify for Podcasters makes it easy to start a podcast and reach those listeners — no fancy equipment or advanced skills…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change. The four Ps of marketing are still foundational today. Those who studied marketing in…
Unlock the potential of generative AI for SEO and content success with Alisa Scharf. Post Views: 176
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when…
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a…
I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox. I also know a lot about avoiding spam trigger words and filters. Though avoiding trigger…
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone. And I’ve got even better news: Spotify for Podcasters makes it easy to start a podcast and reach those listeners — no fancy equipment or advanced skills…
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change. The four Ps of marketing are still foundational today. Those who studied marketing in…
Unlock the potential of generative AI for SEO and content success with Alisa Scharf. Post Views: 176