What Is Keyword Intent and How Does It Impact Your Conversion Rate?

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI… Read more › Post Views: 153

For thousands of years, and as recently as the 1930s, phrenology was seen as a useful proxy to judge someone’s character. Carefully charting the bumps on someone’s head, along with the slope of their forehead and other telltale signs was seen as a thoughtful and proven way to determine whether someone was creative, honest or…

When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and…

Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023. Post Views: 174

Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you…