What Is Keyword Intent and How Does It Impact Your Conversion Rate?

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer…

Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…

If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when…

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies…

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that…

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great. Post Views: 115