Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to…

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders. Post Views: 66

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of…

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns. Post Views: 58

  Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught.  Most… Read more › Post Views: 90

I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option…