Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.
Similar Posts
2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
The paradox of points
Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your scorekeeping wisely. Too much focus on the score can bend us or break us, pushing us to engage with too much focus and without regard for balance. And our attachment to obvious points strips us of…
3 Best AI SEO Tools to Work Smarter, Not Harder
To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder. Tools that are not overly optimistic about AI just… Read more › Post Views: 109
The Ultimate Guide to Statements of Work — Here’s Everything I Know
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I…
YouTube Competitor Analysis: How I Do It in 5 Easy Steps
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users….
Transforming two-sided markets
AI agents are going to overhaul the way we think about buying and selling. Uber already did this in a small way. They organized the drivers, and now they organize the riders. Hailing a cab was already sort of anonymous, but with competition and structure, AI will continue to get better at finding the right…
2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
The paradox of points
Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your scorekeeping wisely. Too much focus on the score can bend us or break us, pushing us to engage with too much focus and without regard for balance. And our attachment to obvious points strips us of…
3 Best AI SEO Tools to Work Smarter, Not Harder
To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder. Tools that are not overly optimistic about AI just… Read more › Post Views: 109
The Ultimate Guide to Statements of Work — Here’s Everything I Know
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I…
YouTube Competitor Analysis: How I Do It in 5 Easy Steps
YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. As of 2024, YouTube is the biggest video-sharing platform and the second-biggest social media in the world, with over 2.70 billion users….
Transforming two-sided markets
AI agents are going to overhaul the way we think about buying and selling. Uber already did this in a small way. They organized the drivers, and now they organize the riders. Hailing a cab was already sort of anonymous, but with competition and structure, AI will continue to get better at finding the right…
2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially…
The paradox of points
Points aren’t just for games. Points are how we keep score and decide what to do next. Pick your scorekeeping wisely. Too much focus on the score can bend us or break us, pushing us to engage with too much focus and without regard for balance. And our attachment to obvious points strips us of…