What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results. Post Views: 210
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities they’ve chosen to serve throughout…
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features. Post Views: 90
When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up, because more efficient code is more attractive, and…
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and,…
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted…