What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
Similar Posts
27 Need-to-Know Definitions for Effective Content Marketing Measurement
In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy. Post Views: 81
How Technology Marketers Lead the Way in AI Experimentation [New Research]
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research. Post Views: 164
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling…
3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can…
Podcasts, international covers and more
I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing….
Stop Sending Boring Newsletters: Lessons from MKT1’s Emily Kramer
“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality really does matter. Our master today — Emily Kramer, a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her “obsession with…