What Is Keyword Intent and How Does It Impact Your Conversion Rate?

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. If those stats stress you out, I hear you. Writing a great resume that gets you noticed is tough — that’s why…

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t: How to apply the two to persuade and motivate executives and other departments to support your mission. Post Views: 58

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of…

Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for… Read more › Post Views: 31

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks. Making your… Read more › Post Views: 127

Ready to take your digital marketing to new heights? Discover how partnering with Moz can amplify your success. Learn about exclusive tools, earning opportunities, and expert resources waiting for you. Curious? Read on to unlock your potential. Post Views: 49