What Is Google Discover, and How Can You Boost Your Traffic?

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first, let’s make sure we’re on the same page about what… Read more › Post Views: 110

Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study,…

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a…

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI…

As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving. Fortunately, I can lend my expertise — and that of the 1,460 marketing professionals HubSpot recently surveyed…

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. In fact, no one in SaaS,… Read more › Post Views: 15