We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023

Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like…

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also…

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how…

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.) Post Views: 50

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was…

Someone I’ve worked with over the years happened to be driving down my street. I called out and said hello… They ignored me. So I repeated myself. “Oh,” they said, recognizing me. “It’s you.” We’re more likely to see, hear and care if the person over there is actually a person. A person we know,…