We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023

Situations have no solution, they’re not problems, they’re simply the way it is. Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient. If the problem is important enough, we should pick the best available solution, not turn it into a situation. Post…

2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Besides AI, there have been massive shifts in how content ranks on search engines due to Google’s new EEAT…

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of…

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things…

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