Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…
Am I right in assuming that a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior and where they spend their time. But when you’re growing a business,…
In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” Market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual property, but… Read more › Post Views: 107
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s…
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of…
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson…
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…
Am I right in assuming that a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior and where they spend their time. But when you’re growing a business,…
In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” Market projections back this up: You might resent AI chatbots for reducing your traffic share or poaching your intellectual property, but… Read more › Post Views: 107
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s…
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of…
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson…
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…
Am I right in assuming that a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior and where they spend their time. But when you’re growing a business,…