Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday

The next dish. It might be better than the one you have now. The presence of the next dish, its possibility, corrodes our experience. “Compared to what?” keeps needling us. The next email, the next text, the next blog post. It arrives, unbidden, unasked for. Here it comes. Next. Like Lucy in the chocolate factory,…

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is…

However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.… Read more › Post Views: 86

In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved. Post Views: 276

Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through…

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I’d be much fairer to myself and admit that I was able to make…