Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday

Short on time? Here’s a cheat sheet for the 10 most popular articles for the Content Marketing Institute audience. You’ll see something for everyone to improve their content marketing programs, from trends to evergreen fundamentals. Post Views: 109

In a We Are All Weird universe, there are two sorts of cultural disappointments. The first has been around since the dawn of cable: We don’t all watch the same thing. We don’t all talk about it, hits aren’t really hits, not like they used to be. There’s no comparison in the reach of M*A*S*H…

Principles have a priority. Isaac Asimov’s three rules of robotics were: First LawA robot may not injure a human being or, through inaction, allow a human being to come to harm. Second LawA robot must obey the orders given it by human beings except where such orders would conflict with the First Law. Third LawA…

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just…

That’s the tempting question. How much hustle, hoopla and initiative do we need to get this idea ignited in the marketplace… But the much better question is: How much kindling do we have? Kindling doesn’t happen all at once. It’s the result of investments over time. We can earn the benefit of the doubt, create…

When architects show off their work, or propose a bold new building complex or even ask for a zoning variance, the public sees the external photos. The tall spire, the innovative use of glass, the weird hole in the center of the building. And when a car company shows off a new model at a…