Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate search volume: I already published a pretty detailed article about…
When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams. Post Views: 68
For a while now, you’ve been spearheading your organization’s content marketing efforts, and your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don’t even know where to start….
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search. Post Views: 66
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams…
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue. Post Views: 84
Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke Husic is a power user….