The Top SERP Features in 2024 — Whiteboard Friday

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI…

The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such as: Many common SEO tools don’t… Read more › Post Views: 117

One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more…

In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whiteboard Friday. Post Views: 78

“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our effort. It can deaden us instead of giving us the chance to bring our best selves to life. Ease, on the other hand, is the feeling of doing something worthwhile, and doing it well. When we choose…