Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it. Post Views: 111
If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need). Post Views: 27
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint. Post Views: 76
I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox. I also know a lot about avoiding spam trigger words and filters. Though avoiding trigger…
But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand… Read more › Post Views: 8
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the…