Taken for granted
A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone.
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Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? Competitors: Their advertising and digital presence and seemingly never-ending…