Taken for granted
A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone.
A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone.
Verbosity is the new brevity. Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there. This shortcut spread from Google to the search built into online shopping as well. How convenient. A few words and done. AI isn’t like…
If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe. There, sandwiched between social icons and the company logo, lies the humble email disclaimer….
Friendship is part of it, but it’s mutual forward motion that transforms a group. The shared journey and mutual respect of a cohort can change the arc of our work and our lives. When we’re in sync, we can find the courage to build something important. Fifteen years ago, I ran a three-day seminar in…
The site gives movies two scores on a scale from 1 to 100: One is from critics, and the other is from typical viewers who are taking the time to chime in. Many movies have virtually the same score in each category. But some films have a 40 or 50 point gap. How could the…
The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,… Read more › Post Views: 11
The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for HVAC companies delivers. Email marketing generates $36–$40 for every $1 spent, making it still one…