Should We Stop Creating Informational Content?

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion! Post Views: 321

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three…

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals. While career goals are important, a structured approach to setting and achieving them is vital to making meaningful progress. Adopting this…

We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for. Post Views: 137

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you’re new to the platform, you’re probably wondering how to get Instagram followers who are genuinely interested in what your business has to offer. Growing your…

You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work? Post Views: 322