Should We Stop Creating Informational Content?

As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement. With 87% of marketers planning to maintain or increase their investment in email marketing, it’s…

MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference. Post Views: 123

“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.)  But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries…

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether a process is digital or human-driven, it’s important to map it out so it’s easier to refine, optimize, and ultimately repeat. That’s where data flow diagrams come in. They help me get a visual understanding…

If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That’s why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage…

Marshall Sahlins and others showed that early hunter gatherer societies generally didn’t work very hard. Two or three hours a day were spent gathering food, and the rest of the time was for social engagement and family. With all the technology and innovation that has followed, why do we work four times as hard? One…