New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion! Post Views: 63
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep…
There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus…
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World. Post Views: 37
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers…
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool. I’ve reviewed the 11 best online form builders so you can find the best one that fits your needs. I’ve used forms…