Link Building for Local Businesses — Whiteboard Friday

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent,…

If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that…

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today. Post Views: 199

We’ve forgotten how often society had an answer for that question. Perhaps our shift away from a dictated answer not only gives us freedom, it also creates ennui and fear. The culture of a generation or two ago told you where to study, what to study, how to cut your hair, what to wear, where…

This is not a real word, but it’s useful nonetheless. When we default to doing what we did without examining our options, we’re ‘usualing.’ It’s a helpful way to save time, because we can’t re-examine every possible option or we’d never get out the door in the morning. We wear our usual clothes, leave at…

I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that…