It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews each…
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook…
The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of… Read more › Post Views: 96
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is…
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have…
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research. Post Views: 92