As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?” So I sat down with…

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its…

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business….

If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Studying physics is unlikely to make…

It hadn’t happened in such a long time that I hesitated to respond. As I was walking through town, a driver pulled up, rolled down his window and said, “is this the way to Irvington?” We now take for granted that we’re unlikely to ever again be in a car and not know where we…

Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. Marketers use AI for search engine optimization, brainstorming content ideas, and automating repetitive processes like ad targeting, according to research… Read more ›

Perhaps you’ve encountered a sink with two taps, not one. One for hot, one for cold, without a chance to mix them before you scald or chill yourself. It seems absurd that the folks who figured out the technology to build sinks with running water couldn’t be bothered with the last step of making it…

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement. But, the real value of this post comes from the expertise shared by these industry leaders:… Read more ›

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to…