Influencer Marketing: The B2B Game Plan for Success

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover… Read more › Post Views: 26

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of…

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content. Post Views: 105

The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you’ll get the work done with more speed, higher reliability and less cost. That velocity, though, might encourage us to recognize that all sorts of options are available. There…

  On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can find you, learn more, and reach out to you. Marketing… Read more › Post Views: 103