The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that AI bots are starting to be blocked by a lot… Read more ›

In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is 4.7x cheaper than human-written content. The average cost per AI-generated… Read more ›

MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out. That mentality crashes and burns in…

Please who? If you’re on a social media network, are you seeking to optimize for the algorithm, the owners of the tech stock or your personal goals? If you’re publishing a book, are you working for the book or is the book working for you? You might be able to get the folks in the…

But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important… Read more ›

The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study across many websites, I wanted to share more data on… Read more ›

In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Websites using AI content grew 5% faster than those not using… Read more ›

It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount of blog posts that are written with AI is at an all-time high… And all of it is trash.” Ross Simmonds joins us with some spicy takes on experimentation, distribution,…