I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the…

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub…

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and…

The outcome of our work can be easy or difficult to predict. It’s not hard to determine if a bridge is going to fall down or if code is going to compile. The scientific method and statistics do a great job of helping us foresee some dynamic events. On the other hand, it’s almost impossible…

Unfortunately, we can’t even validate or dispute those claims, because Google doesn’t give us the ability to differentiate between AI-powered search traffic and traditional search traffic in Search Console or analytics tools. But we can assess user clicks from other… Read more ›

It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you. Here… Read more ›

If they hadn’t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses. This article isn’t just my take on automotive SEO. It’s… Read more ›

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place. As a content strategist…

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up…

Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what…