Instagram has become very centered around one person, and brands that fail to build a character for their brand are getting left behind by personal brands and A-list celebrities. Rudy Mawer explores how personal branding can help you grow your Instagram and become a dominant force on the platform.
Want to generate thousands of views that close into thousands of dollars in revenue? Owen Video shows us this first of four strategies to help get your business on the right track.
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality…
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique —…
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know…
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how…
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It’s no…
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.