Don’t swallow Polonium-210. You won’t last long, and it won’t be pleasant. There are poisons all around us. The arsenic in your rice, the drain cleaner under your sink. Alas, some poisons are impossible to avoid, and it’s not productive to live a life that’s poison-free. But it might be worth considering three questions when…
If someone snuck into my closet and switched out one brand of sneakers for a similar model from another company, it wouldn’t bother me much. Popular cars like the Camry, the Civic and the Elantra don’t have raving fans the way the Mini or the Rivian do. Go to the rental car counter and take…
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side…
If 1,000 people toss a fair coin three times, 125 of them will get three heads in a row. Perfect score. And 125 will lose every time. We probably shouldn’t give the winners too much credit. Actually, the real work is deciding which games to play and which results are worthy of trust and respect…
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage…
No one buys a hat without looking at themselves in a mirror first. Ever. There were hats before there were mirrors, so I’m not sure how it used to be, but that’s how it is now. Even though we may imagine we’re wearing a hat to protect ourselves from the sun, the mirror reminds us…
Since I was born, humans have created 6 billion jobs. All while technology relentlessly disrupts existing industries. The pin making machine replaced the hand-crafted pin. The ox-pulled plow replaced millions of hours of backbreaking work. The amplification and electronic distribution of music upended the work of the live musician, and the camera replaced countless portrait…
Pedestrian traffic in Grand Central Station is a bit of a miracle. Thousands of people, all walking quickly, in almost non-Euclidian chaos, headed toward different trains. And no one collides. We see the same thing at a more dangerous clip when a four lane highway merges. The cars are just a few feet apart (or…
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.
Teaching is not about assignments, textbooks or authority. It’s about the pedagogy, connection and approach that creates the conditions for a willing student to change their mind. Everything else is simply grunt work. Sooner or later, we are all self taught.