Honesty about better

“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods…

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for…

My Recommended Free Business Budget Templates to Use in 2025

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend. Whether you‘re launching a startup or scaling an enterprise, you’ll spot exactly where to cut costs and where to invest for growth. In my roles, I…

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for…

Trusting AI

For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my favorite LLM, but even Claude makes errors. Should we wait…

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain…