Exactly. That’s why it’s a forecast, not an accurate account of what’s going to happen in the future. This seems axiomatic, but our desire for certainty keeps letting us down. The shifting of forecasts is evidence that they’re merely forecasts.

When it slams into your house and destroys it, we’re likely to pursue one of two lines of thinking: –How did I cause this? What choices did I make, what mistakes did I permit, why did I deserve to have this damage, or who can I blame? –Well, that happened, now what should I do?…

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening… Read more ›

The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.

Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about the latest trends for landing pages. Landing pages, often hailed as the gateway to online…

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant…

Lana Swartz coined this term in her breakthrough paper on crypto. A scam always involves a transaction. In the traditional fraud, the scammer tells a lie and the buyer, either with or without diligence, believes it and loses everything. You buy the magic beans, but they don’t grow. But modern scams have a network component…

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of our content gap analysis template, then navigate to the Competitive… Read more ›

When integrated into your marketing and product positioning strategies, questions can transform organic growth, product development, and more.

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can think of a… Read more ›