How to Maximize Brand Visibility With Employee-Generated Content

If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic…

“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.  As it turns out, quality really does matter. Our master today — Emily Kramer, a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her “obsession with…

“Do as I say.” That’s industrial management in four words. If you don’t follow the instructions to the letter, you’re insubordinate. Not subordinate. Complete subordination might have been the goal in an industrial setting. But now, it’s dangerous, expensive and inefficent. Because people close to the work know exactly what needs to be done. The…

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year. Post Views: 225

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also…

Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet airlines are the safest form of travel ever created, largely because of the inefficient process that we put in place. They’re over tested and over staffed, with checklists and feedback loops in place to ensure that errors don’t…