It’s quite likely that your favorite TV show wasn’t written by a single person. There’s a room filled with professionals, bouncing ideas back and forth, provoking each other and creating a script. The songs on your favorite artist’s hit record might have been written by them, but the music involved other musicians, engineers, producers and…

Email subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before hitting send? AI email subject line optimization makes this possible…

I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to…

It’s easy to believe we have an accurate understanding of ourselves. After all, we spend a lot of time looking in the mirror. It might be worth wondering about why the mirror is deemed to be accurate at reflecting what we see as our flaws, real or metaphorical, but indistinct and a little fuzzy when…

So many options, so little time. A friend asked if he should put his podcast on YouTube. After all, that’s how many people are consuming this sort of content, it’s low cost. The comments and subscriptions offer interesting tools for engagement, and it could grow their base. But just because something might be worth doing,…

Luxury goods are special: they are scarce and expensive, and they earn us status with some folks because it shows that we paid more than we needed to. Luxury isn’t about quality, suitability or performance. Luxury isn’t a more accurate watch or a faster processor. Luxury is a marker that we can afford to do…

Discover how I used AI copilots and the Moz API to turn marketing ideas into real tools. Learn how vibe coding lets any marketer build fast and smart.

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with…

Enrico Fermi found a paradox: If there’s intelligent life on other planets, why haven’t we heard from them yet? Perhaps the answer is this: Any civilization sufficiently advanced to travel great distances will have to work in community. This pro-social behavior, combined with the tech they develop, will inevitably lead to some sort of social…

In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types of French and German wines, all similarly matched in cost, dryness, and sweetness. For two…