Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously. Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their…

Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools solve these problems by automating tax deadline reminders, segmenting clients by service type, and keeping…

Email marketing for restaurants can be challenging with all its unique responsibilities. You’re managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep diners coming back. Email marketing tools solve these problems by automating reservation confirmations, segmenting customers…

You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green’s most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us. For instance: When a hatmaker in the 1850s started coughing up blood,…

If someone with less skill and less dedication than you took over your job, could they degrade the quality of your work? It’s not difficult to make a list of twenty things that could be done to make it late, expensive or defective. Here’s the hard question: If someone with more skill and dedication took…

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during…

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment plans, and regulatory concerns, dental practices face unique marketing challenges, and analog outreach methods often fall short of tackling them. Thankfully, email marketing offers a scalable channel to stay top-of-mind, educate patients, and…

Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors. These challenges include managing long sales cycles that span months, coordinating service appointment reminders based on mileage and time intervals, and maintaining customer relationships that generate repeat business over…

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context that marketers need to effectively serve the various identities their ideal customers possess. As a…

If there was a website you could visit to find out what the future held, how often would you visit it? We do that with the weather, sometimes daily. People are drawn to breaking news and social media buzz because they have an urge to know the now, which is a bit like the future,…