Optimizing for AI Overviews — Whiteboard Friday

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person…

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. Post Views: 239

Adam Smith and Karl Marx both wrote about the pin-making machine. Not too long ago, pins (for hats, to hold shirts in place, etc.) were incredibly expensive. They were a luxury item, and a handmade pin might cost more than buying lunch. The pin-making machine changed this. It transformed the labor of four trained workers…

When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize…

It’s easy to imagine that talent is a magical gift, and that we’ll know it when see it (and that you have it or you don’t). And yet, over the years, Star Search has rejected each of these musicians, picking someone else to win the competition: Aaliyah Britney Spears Christina Aguilera Justin Timberlake Usher Alanis…

The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. With this growth comes fierce competition, making it essential for fitness businesses to deliver exceptional member experiences while streamlining operations. Fitness…