March Core Update & Spam Updates: Four Major Trends

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience….

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s John Mueller, they’re not: Yet, according to my poll, the… Read more › Post Views: 83

AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their…

Lana Swartz coined this term in her breakthrough paper on crypto. A scam always involves a transaction. In the traditional fraud, the scammer tells a lie and the buyer, either with or without diligence, believes it and loses everything. You buy the magic beans, but they don’t grow. But modern scams have a network component…

Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing. Post Views: 69

Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different…