March Core Update & Spam Updates: Four Major Trends

Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips. Post Views: 86

Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and…

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and…

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.) Post Views: 134

Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You’re probably wondering what the social future of social media could look like and how marketers will need to adapt. To answer your question, here are my guesses based on the latest…

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll…