Local Business E-E-A-T: Real-world Examples of How This Works

Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don’t have a plan….

The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways…

Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands? Post Views: 52

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you…

Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy. Post Views: 147

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content model isn’t exactly ‘Moon Landing’ material. But, it did…