Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
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Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
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The Social Media Content Calendar Template Every Marketer Needs [Free Template]
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The fame/trust inversion
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. As a result, people trusted them to show up and keep their promises–it just wasn’t worth letting a few people down at the risk of their reputation. The same was true…
Uncomfortable ideas
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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
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March is strategy month
January feels like the start of the year, but there’s always a hangover from the holidays. In the northern Hemisphere, February is dark and dreary and we’re mostly hunkering down waiting for the short month to end. But March? Around the world, March can be a chance to get down to the work we committed…
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter for rankings?” by disavowing all links to a few blogs.… Read more › Post Views: 82
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you…
The fame/trust inversion
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. As a result, people trusted them to show up and keep their promises–it just wasn’t worth letting a few people down at the risk of their reputation. The same was true…
Uncomfortable ideas
The ideas aren’t uncomfortable, we are. You don’t have to like the weather to acknowledge that it’s raining. Post Views: 60
“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more › Post Views: 183
March is strategy month
January feels like the start of the year, but there’s always a hangover from the holidays. In the northern Hemisphere, February is dark and dreary and we’re mostly hunkering down waiting for the short month to end. But March? Around the world, March can be a chance to get down to the work we committed…
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter for rankings?” by disavowing all links to a few blogs.… Read more › Post Views: 82
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you…