Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

What if your boots don’t have any straps? Bootstrapping is logically impossible. You can’t pick yourself up into the air by lifting on your boots, no matter how hard you try, because gravity isn’t just a good idea, it’s the law. But it’s significantly more difficult if your boots don’t have straps. The word “purchase”…

We know that Google changes constantly, but what about the internet itself? Dr. Pete’s analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing? Post Views: 25

The art of project management includes the dance between velocity and possibility. If you describe the outcome with specificity and remove as many variables as possible, you’ll get the work done with more speed, higher reliability and less cost. That velocity, though, might encourage us to recognize that all sorts of options are available. There…

Learn about the most recent local search developments of 2023 to get ready for the year ahead. Post Views: 159

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads,…

I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best subject lines to capture your attention. According to HubSpot Research, 65% of surveyed marketers…