Intuition

Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities. Post Views: 121

But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more.  Is building an SEO team even worth it? The answer depends… Read more › Post Views: 244

I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from companies themselves — to make my final decision. So, here’s what I know firsthand: Shoppers are looking for different types of content at different stages of the buyer’s…

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention. Post Views: 207

It’s a way to offer connection or acknowledgment. It’s a recognition of feedback and the time it took someone to consider us. We can use it after we share something important, or someone shares with us. More than the end of an exchange, it can be the beginning of a relationship. “Thank you” helps someone…

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a visual platform like Instagram. In my experience, it takes dedication, consistency, and hard work to build a…