Intuition
Intuition is simply a theory we haven’t yet put into words.
Once we write down and share our intuition, it becomes more resilient, focused and useful to others.
Intuition is simply a theory we haven’t yet put into words.
Once we write down and share our intuition, it becomes more resilient, focused and useful to others.
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey. Post Views: 63
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The…
Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? Competitors: Their advertising and digital presence and seemingly never-ending…
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things…
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to…
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.” Well, you couldn’t be more wrong. The most successful marketers are data-driven,…
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey. Post Views: 63
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The…
Before we dive into the second way to assume power in your business, let’s revisit Part 1. Who informs your marketing strategy? YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? Competitors: Their advertising and digital presence and seemingly never-ending…
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things…
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to…
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.” Well, you couldn’t be more wrong. The most successful marketers are data-driven,…
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey. Post Views: 63
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The…