Influencer Marketing: The B2B Game Plan for Success

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s…

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales… Read more › Post Views: 99

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very… Read more › Post Views: 78

[and all customers are different.] Customers are why you’re here. They pay the bills and they are the primary driver of your growth. But each adds a different amount of value to your organization and the journey you’re on. The customer who spends 100x as much as the average customer might be worth considerably more…

For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil…

We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you, human to human. Or, perhaps it’s the boss who goes out of her way to find new growth opportunities for you. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing…