How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
There are two easy ways to tell: First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion. Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare. People…
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.” But do you know how long it takes to write a single grant application?…
Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of…
It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant. But… Read more › Post Views: 104
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over consumer behavior statistics I’ve pulled from our 2024 Consumer Trends Report to explain…
You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work? Post Views: 127