How Will SGE Impact Your Organic Traffic?

Do you see the defaults? The question, “What are things like around here?” has two possible answers. When a new idea or opportunity arrives, your organization says yes, unless there’s a really good reason to say no. Or your organization says no, unless someone makes a powerful argument for yes. In the no organizations, everyone…

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line. Post Views: 84

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new…

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s…

It’s a content and marketing strategy dilemma: Create content on popular topics with fierce competition or toil to create demand for ideas no one’s familiar with yet. Luckily, you don’t have to choose. Post Views: 13

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content… Read more › Post Views: 42