How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
Decisions are easy, choices are hard. A good decision is our best analysis of the facts, options and risks. If it’s too close to call, flip a coin, because it’s too close to call. On the other hand, a choice involves understanding our priorities, evaluating our preference for risk and sometimes, changing our minds. None…
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But, I believe that online business…
Once you decide to write a book about strategy, it raises the bar for having a strategy for the launch. People generally focus far too much on the launch of a project. Rocketships need a perfect launch, because just about everything after the launch is simply ballistic. But most of us don’t work at Cape…
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how…
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT…