How to Write AI Content Optimized for E-E-A-T

Art and marketing are made for each other, and this week’s master proves that. He’s done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted…

Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better. I’ve discovered that a book is a powerful…

Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off. Post Views: 98

Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence…

An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages. Post Views: 94

That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up)…