No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. That’s the power of building an…
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t: How to apply the two to persuade and motivate executives and other departments to support your mission. Post Views: 35
Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist. Post Views: 57
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? Post Views: 18
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips. Post Views: 73
Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy. Whether you use the OKR model, the KPI framework, the Golden Circle, or another methodology, the difference between goals and objectives must…
Below, I’ll walk you through a 7-step process to do exactly that. Having clear goals keeps your team unified toward a specific direction. For example, if your boss allocates $5,000/month for the SEO project, you need to translate this into… Read more › Post Views: 71