How To Manage Old Content on a News Website

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct…

The desire for 11 is proof that we often want to go all the way to ten. While 11 is silly, there is a lot of pressure to give our all. But there are problems. The first is that if you try to sprint an entire marathon, you’ll hurt yourself. Systems can be stressed for…

Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s AI Overviews are AI-generated summaries for search queries. Google aims… Read more › Post Views: 107

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question? Post Views: 82

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails. Subscribing to the right email newsletter ensures you get the information you need in your inbox. Like a hot knife through butter, the best email newsletters help you cut through the clutter to ensure…

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but…