How To Manage Old Content on a News Website

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make…

How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time? Post Views: 269

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these…

Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Post Views: 182

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all….

If someone with less skill and less dedication than you took over your job, could they degrade the quality of your work? It’s not difficult to make a list of twenty things that could be done to make it late, expensive or defective. Here’s the hard question: If someone with more skill and dedication took…