How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
When there’s an overwhelming amount of incoming, it’s possible to bear down and simply get through it. 200 emails because of a product launch. A project goes viral and there are a lot of fires to put out. A deadline is imminent and it’s going to be a long night… But when the incoming becomes…
Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives. Post Views: 62
It’s no secret that live streaming took off during the COVID-19 pandemic lockdown. It proved a valuable tool for forging and maintaining human connections as I saw personally hosting webinars and virtual meetups at my last company — and it hasn’t slowed down. Market Research Future predicts that the live-streaming market in the United States…
Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction…
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue. Post Views: 147
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond. Post Views: 143