How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills. Post Views: 175
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are…
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals. Post Views: 144
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data. Post Views: 58
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills. Post Views: 175
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). To get 30 seconds of ad time during the big game, brands coughed up a cool $7 – $8 million per spot. If that’s not in the budget, here are…
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals. Post Views: 144
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data. Post Views: 58
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of…
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells me. At its core, X marketing requires conveying ideas in the fewest words, publishing multiple times a day, and actively engaging your audience. As you…
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills. Post Views: 175