There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. Understanding what search engine optimization really…
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can…
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for…
It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday. Before that, we ran online webinars, networking meetups, panel… Read more › Post Views: 23
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips. Post Views: 79
There’s nothing wrong with abundance and joy. But being spoiled causes two real problems: it makes it difficult to appreciate what you have. If perfect is the standard, it’s rarely met and never exceeded. it leads to tantrums. Tantrums about sharing, about the lack of ‘more’ and about the endless poverty of comparison. As a…
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing. Post Views: 106