There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again. Understanding what search engine optimization really…
Visitors to your new bookstore are likely to have a phone in their pockets–they could buy a book from the competition without even walking into the shop. And diners at your funky restaurant have to pass dozens of other places to eat on their way to you. Places that are faster, more conventional and probably…
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization…
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact. Post Views: 197
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party…
Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools solve these problems by automating tax deadline reminders, segmenting clients by service type, and keeping…
There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their way up the hill, with the drivers…