Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
My new short LinkedIn class on project management just launched, and I’ll be discussing it live today with Amanda Ruud … we’ll be there if you want to bring your questions. Sooner or later, all important work becomes project work. After the extraordinary feedback from her last session, Avaleen Morris is leading another session of…
As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean. Over time, things get more average. That’s because each new customer, each new supplier and each new employee wants or needs something a little more normal, at least sometimes. The drift…
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth. Post Views: 122
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct…
What’s it for? Making something fun is a good place to start if you’re building a casual word game like Bongo. But it’s not enough. Lots of things are fun, for a while, but that doesn’t meant that they’re worth the investment of time and money it takes to build them. From the user’s perspective,…
That’s not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don’t pretend to be well-informed or wise. They’re dumb, and they look dumb too. That’s one reason that tools are effective. We use them to leverage our effort, but we don’t trust them to do…