How OpenAI Rewrote the Rules: A Brand Story
Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story.
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Little dents
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as,…
How to Rank for a Keyword (8 Steps)
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic… Read more › Post Views: 22
Data-Driven Decision Making (Research & Expert Tips)
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You’ve already failed
No project is going to exactly match every hope you have for it. And even before you ship the work, you’ve already succeeded. No project is totally worthless. So, given that failure and success are on a spectrum, at least partly out of our control, the real question is: Now that you’ve signed up for…
Little dents
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as,…
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How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic… Read more › Post Views: 22
Data-Driven Decision Making (Research & Expert Tips)
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will…
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Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one. Post Views: 157
TikTok Strategy for Brands: Expert Tips
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former senior marketing manager for HubSpot‘s brand social channels…
You’ve already failed
No project is going to exactly match every hope you have for it. And even before you ship the work, you’ve already succeeded. No project is totally worthless. So, given that failure and success are on a spectrum, at least partly out of our control, the real question is: Now that you’ve signed up for…
Little dents
Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define happiness as,…
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How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic… Read more › Post Views: 22