How OpenAI Rewrote the Rules: A Brand Story

Attention is scarce. Decisions are difficult. Searching takes effort. For thirty years, texting has been a powerful medium. It’s the thing that vibrates in our pocket. It promises something urgent, and a reply that’s demanded equally urgently. “I’m running ten minutes late,” is a fine text, and “okay” is a great response. Like all digital…

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right. Post Views: 82

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role? Post Views: 63

A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had…

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat…

Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way. Post Views: 91