How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful. After a few blog posts, many people flame out and grumble, “We tried content marketing, but it didn’t work for us.” As a content marketer, I see the same content…

Don’t let your C-suite think of marketing only as a cost center. Learn how to tell the story of marketing’s real impact on revenue and other business-focused deliverables in this Content Marketing World video. Post Views: 207

As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog….

Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn. Post Views: 300

How often have you been asked to build something new while you’re busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don’t try to. Here’s a better option for getting a new content project off the ground. Post Views: 284

Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With an MBA in International Business and experience working on a global consulting project in Portugal, I’d already seen how messages land differently depending on culture,…