“How do I get the most of out my people?”

I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer. While I’m not a guru yet, I’ve learned a lot and can tell you…

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. A client I worked with a while back wanted to ensure they were effectively…

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention. Post Views: 217

I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer. While I’m not a guru yet, I’ve learned a lot and can tell you…